OAA WINNERS 2026

OOH BRAND OF THE YEAR

ADITYA BIRLA JEWELS ( INDRIYA JEWELS)
Indriya Logo

OOH CAMPAIGN OF THE YEAR

Gold
Spotify Commute: Aaj Raaste Mein Kya Suna
Publicis Groupe - OOH

BRAND CAMPAIGNS - Automotive

Gold
CEAT — 'Change Soon, Its Monsoon'
Madison OOH
Bronze
Bajaj Chetak C25
Madison OOH
Bronze
Tata Sierra Launch Campaign
Madison OOH

BRAND CAMPAIGNS - Brand Launch

Gold
Godrej Kharghar
OAP Mediatech
Silver
Adani - Gudi Padwa
OAP Mediatech
Bronze
Kemchho Papad OOH Launch Campaign with Tamannaah Bhatia.
Khushi Advertising Ideas

BRAND CAMPAIGNS - Consumer Durables

Bronze
Orient Electric – Fatt Se Garam 2.0
Avenir Brand Connect
Bronze
Built In The Gym. Expressed Everywhere.
Cultfit healthcare

BRAND CAMPAIGNS - E-Commerce & M Commerce

Gold
Vighnafree Deliveries
Walk The Talk
Bronze
Flipkart Minutes
OAP MEDIATECH

BRAND CAMPAIGNS - Fashion & Lifestyle

Silver
UFO Brand Launch
Madison OOH
Silver
Mia Precious Everyday – Festive Metro Market Domination
Madison OOH

BRAND CAMPAIGNS - Financial Services

Gold
Kotak Hausla – Infinity Innovation
Madison OOH
Silver
Aapka Aage Ka Plan Kya Hai?
Walk The Talk

BRAND CAMPAIGNS - FMCG

Gold
Pahado Wali and Baarish Wali Maggi
Walk The Talk
Gold
A Bite of Tamil Nadu
Coral Media
Silver
Itni Smooooth Coffee Aur Kahaan!
Madison OOH
Bronze
Daawat’s ‘Bring Out Your Finest’ OOH Campaign Featuring Shah Rukh Khan
Khushi Advertising Ideas

BRAND CAMPAIGNS - Media & Entertainment

Gold
Spotify Commute: Aaj Raaste Mein Kya Suna
Publicis Groupe - OOH
Silver
COOLIE – Integrated Amazon Box Ads and Transit
Khushi Advertising Ideas
Bronze
Mission Impossible - OOH Innovation That Defies Gravity
Khushi Advertising Ideas
Bronze
Step Into The Mystical World Of Kantara: A Legend – Chapter 1
Khushi Advertising Ideas

BRAND CAMPAIGNS - Real estate & construction

Silver
“Naak Kat Gayi” – Roff’s Integrated Multi-City Brand Campaign
Madison OOH
Bronze
Godrej Aveline
OAP Mediatech

BRAND CAMPAIGNS - Retail Brands

Silver
Indriya : OOH TURNS SHOPPING WINDOW
WPP MEDIA
Silver
Domino’s – Sourdough Pizza: Light As Love
AVENIR BRAND CONNECT
Bronze
Limelight Diamonds - Let's Get Real
Khushi Advertising Ideas
Bronze
Bata Ballerina - Make Your Way
Publicis Groupe - OOH

BRAND CAMPAIGNS - Travel & Hospitality

Silver
LUFTHANSA : SAY YES TO WORLD
WPP MEDIA
Bronze
Air India OOH Campaign
Laqshya Media

Outdoor Media Plan of the Year - Local

Silver
Godrej Kharghar
OAP Mediatech
Silver
Smoodh Chassi - Mumbai Launch
Madison OOH
Bronze
Bata Ballerina - Make Your Way
Publicis Groupe - OOH

Outdoor Media Plan of the Year - Regional

Gold
MTR: The Gram-Connect
Coral Media
Gold
A Bite of Tamil Nadu
Coral Media
Bronze
Tata Tea Gold- Durga Puja Campaign
Laqshya Media

Outdoor Media Plan of the Year - National

Gold
Indriya : OOH TURNS SHOPPING WINDOW
WPP MEDIA
Silver
Crompton - Wall Of Change
WPP MEDIA
Silver
The One The Only – Appy Fizz
Madison OOH
Bronze
Spotify Commute: Aaj Raaste Mein Kya Suna
Publicis Groupe - OOH
Bronze
Tata Sierra Launch Campaign
Madison OOH

INNOVATION OF THE YEAR - Art led innovation

Silver
Godrej Kharghar
OAP Mediatech
Silver
A Bite of Tamil Nadu
Coral Media

INNOVATION OF THE YEAR - Format Innovation

Gold
Pahado Wali and Baarish Wali Maggi
Walk The Talk
Gold
Mia Dhanteras - Precious Everyday
Madison OOH

INNOVATION OF THE YEAR - Tech Led Innovation

Silver
Pulse – Whisper Your Wish
Madison OOH
Silver
CARS24 × Bengaluru Traffic Police: India’s First AI Billboard Displaying Live Traffic Challans
Signpost India
Bronze
TATA COFFEE GOLD – INDIA'S FIRST AI-POWERED AROMA-ANAMORPHIC EXPERIENCE
Laqshya Media

BEST USE OF OOH MEDIA - Best Use of Ambient

Gold
Disintegrating Billboard
INTO CREATIVE
Bronze
McD- Heater Campaign
CASHurDRIVE
Bronze
Delhi's Instamart Holi Gun
Madison OOH

BEST USE OF OOH MEDIA - Best Use of Mall & Multiplex

Gold
Indriya : Piece of Jewel UP and CLOSE
WPP MEDIA
Bronze
Mia Precious Everyday – Festive Metro Market Domination
Madison OOH

BEST USE OF OOH MEDIA - Best Use of Transit

Silver
Spotify Commute - Aaj Raaste Mein Kya Suna
Publicis Groupe - OOH
Silver
NETFLIX : The Suitcase
WPP MEDIA
Bronze
Mumbai Indians - Women IPL - Mumbai's Lifeline Got a Woman Captain
Vibrant Advertising

BEST USE OF OOH MEDIA - Best Use of Audio Advertising

Gold
Audio Advertising through PA system at Railway station
Ninja Media Creations
Bronze
Tata Salt_ Audio Advertising through Railway PA System
Ninja Media Creations

Best Experiential OOH ( ACTIVATION) - Best On-Ground Activation

Silver
Fastrack & Mission Impossible
XPERIA GROUP
Bronze
TATA COFFEE GOLD – INDIA'S FIRST AI-POWERED AROMA-ANAMORPHIC EXPERIENCE
Laqshya Media
Bronze
Tira and Sol De Janeiro – Bringing Brazil to Bandra
Vibrant Advertising

Best Experiential OOH ( ACTIVATION) - Best Cultural Activation

Silver
Vighnafree Deliveries
Walk The Talk
Bronze
Pulse – Whisper Your Wish
Madison OOH

Best Experiential OOH ( ACTIVATION) - Best Event Activation

Silver
Godrej Kharghar
OAP Mediatech
Silver
Hocco X Sunburn - The Coolest Spot
Coral Media

Best Experiential OOH ( ACTIVATION) - Best In-Store & Mall Activation

Gold
EVEREADY - ULTIMA RACE CHALLENGE
WPP MEDIA
Bronze
Pantaloons - Shop the Look
WPP MEDIA

Best OOH Integration with Radio/Digital/Social Media Marketing

Silver
American Tourister X Masaba
Madison OOH
Silver
A Bite of Tamil Nadu
Coral Media
Bronze
Spotify Commute: Aaj Raaste Mein Kya Suna
Publicis Groupe - OOH

Digital Out-Of-Home - Best Creative Content In DOOH

Gold
Indriya : Piece of Jewel UP and CLOSE
WPP MEDIA
Silver
Ice Cream Waale Bappa
Coral Media
Bronze
LUFTHANSA : ON TIME ALWAYS
WPP MEDIA

Digital Out-Of-Home - Most Engaging Interactive DOOH

Silver
Can India Handle the Heat
Coral Media
Bronze
CARS24 × Bengaluru Traffic Police: India’s First AI Billboard Displaying Live Traffic Challans
Signpost India
Bronze
Hocco X Sunburn - The Coolest Spot
Coral Media

Best SUSTAINABLE INITIATIVE IN OOH - Best Sustainable Initiative in OOH

Gold
Disintegrating Billboard
INTO CREATIVE
Bronze
DS Group Green Billboard
Madison OOH & OAP Mediatech & Times OOH

Public & Social Services

Bronze
Behind The Smile-Child abuse Campaign
Laqshya Media
Bronze
Sun Pharma Diabetic Retinopathy Prism Activation
Madison OOH
Bronze
Ghadi Raksha Charger
Laqshya Media

Best Use of Transit Media

Bronze
From India to the World - NPCI
Atin OOH
Bronze
Christmas Celebration at Mauritius Airports
Times OOH

Best OOH Media asset Innovation - Best OOH Media Asset Innovation – Traditional Format (Metro Cities)

Silver
A Trusted Name in Real Estate - Danube Properties
Atin OOH

Best OOH Media asset Innovation - Best OOH Media Asset Innovation – DOOH (Metro Cities)

Gold
Social Tree
Nexus Select CITYWALK with Skycom Digital India
Bronze
RADIARC - High-Visibility Arc Anamorphic Display
Khushi Advertising Ideas & Nexus Select Malls
Bronze
Mahalaxmi Racecourse Set of 5
Devangi Outdoor Advertising
Bronze
BKC One
Signpost India

Best OOH Media asset Innovation - Best OOH Media Asset Innovation – DOOH (Non-Metro Cities)

Gold
India’s first ceiling-suspended curved digital videowall
Times OOH
Silver
ESPLANADE, BHUBANESWAR
Khushi Advertising Ideas & Nexus Select Malls

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